Investing Ideas



Investing Ideas

Advertising pays off!
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In 2025, the global advertising market is expected to exceed the symbolic threshold of $1,000 billion generated in one year. But this incredible sum does hide some significant disparities.


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Investing Ideas

How AI is disrupting advertising
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Generative artificial intelligence has made a dramatic entrance into the world of marketing and advertising. And it’s continuing to raise concerns. We take a closer look...
 

 


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Yves Mäder - Interview



Investing Ideas

Interview: Yves Mäder, ad expert at Google Switzerland
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Yves Mäder, a specialist in the use of artificial intelligence in online advertising at Google Switzerland, helps major advertisers use AI more effectively in their advertising campaigns. Find out more in this interview.


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Investing Ideas

"We’re growing faster than the market"
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Just before Easter, the Swiss pure‑play dermatology company Galderma made a triumphant debut on the Swiss stock exchange. Its CEO, Dr Flemming Ørnskov, spoke with Swissquote Magazine.


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Investing Ideas

Asia: Eldorado for beauty brands
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The entire beauty industry has its eyes set on Asia. The continent is both a source of inspiration, with South Korea, and a rapidly expanding market, especially in China and India.
 


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Investing Ideas

The beauty business: more than just looks
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Showing growth of about 5% per year, the global beauty industry dazzles investors with its stunning consistency. But this linear growth conceals several revolutions under way in the sector.


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Investing Ideas

Swiss research under threat
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Swiss research is the best in the world. But both the academic and economic sectors fear a downgrade if budgets aren’t revised higher and if Switzerland doesn’t partner more closely with Europe. We take a closer look...
 


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Investing Ideas

Interview: Joël Mesot, president of ETHZ
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Created in 1855, the Federal Institute of Technology Zurich (ETHZ) has become a leading institution. The president, physicist Joël Mesot, plans to defend this enviable position at all costs. We spoke to him to find out more...


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Interview Martin Vetterli



Investing Ideas

Interview: Martin Vetterli, president of EPFL
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Martin Vetterli, president of the École polytechnique fédérale de Lausanne (EPFL), has concerns about budget cuts for the institution. Read on for our interview.


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Investing Ideas

3 Textbook examples
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Switzerland’s exclusion from European programmes has very concrete consequences for research and education. Here are a few examples.


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Investing Ideas

Your guide to investing sustainably
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Through their investments, investors can help to heal the planet. Here’s an overview of the options available.


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Investing Ideas

What if we could change the world?
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Through their investments, investors can help to heal the planet. That is the idea behind "responsible investing". Despite a slowdown in 2022 and 2023, responsible investments are expected to recover quickly and grow up to $200 trillion by 2030, four times their total current value. Mirage or miracle? Sustainable finance rouses intense debate. But it is better than simply standing idly by.


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Investing Ideas

ESG: the mish-mash criteria
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In terms of environmental, social and governance criteria, the ratings awarded by rating agencies are still difficult for private investors to use. We take a closer look...

 

 

 


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Market mood dissected by AI



Investing Ideas

Market mood dissected by AI
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Advances in artificial intelligence provide ever more granular market sentiment analysis that can be used to predict price trends. Will this make traditional economic indicators a thing of the past? The experts weigh in.

 



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Interview: Richard Peterson, CEO of MarketPsych



Investing Ideas

Interview: Richard Peterson, CEO of MarketPsych
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The American behavioural economist and psychiatrist Richard L. Peterson is the founder and CEO of MarketPsych, a company at the forefront of AI-powered analysis of market sentiment. We spoke to him to find out more...



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An influx of innovative indicators



Investing Ideas

An influx of innovative indicators
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In addition to gauging market sentiment, AI collects data that is useful to investors from an increasingly broad range of sources. Credit card transactions, satellite imagery, online searches and geolocation coordinates: machines comb through it all.

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Investing Ideas

Biometrics is here to stay
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The global biometrics market is expected to triple in the coming years to reach nearly $150 billion in 2030. Could this boom cause as much concern as excitement?



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Investing Ideas

"There is no such thing as infallible technology"
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While seen as extremely reliable, biometrics does have its weaknesses. At Idiap, a research institute in Martigny, researchers test and improve the security of biometrics systems.

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Investing Ideas

The ruthless universe of outer space
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The global space economy could double its current size to clear the symbolic $1 trillion mark by 2030. But strangely, most space stocks are struggling. Time to invest?


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Investing Ideas

"We are the only Swiss company that operates satellites"
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Spearheading Switzerland’s NewSpace industry, the Vaud-based company Astrocast is getting in on the action in the fast-growing market of the Internet of Things. Its CEO Fabien Jordan told us more in an interview.


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Investing Ideas

"Space should benefit everyone"
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Emmanuelle David, executive director of EPFL’s Space Center, is keeping a close eye on developments in NewSpace. As fascinating as this nascent industry is, she is concerned about making it sustainable as well. We spoke to her to find out more...



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Investing Ideas

Plastic: The World’s Growing Addiction
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Global plastics' use will have tripled by 2060 if nothing is done to curb the current binge-like consumption. Even in the best-case scenario, production volumes will practically double.


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Investing Ideas

Breaking the recycling deadlock
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Currently, less than 10% of plastics are recycled worldwide. And there is no easy way to raise that rate.

 

 


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Investing Ideas

Are bioplastics really so fantastic?
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Biopolymers are often presented as an environmentally-friendly alternative to traditional plastics. However, they are not always as virtuous as we might think. Behind the name lurk diverse realities. We take a closer look...

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Investing Ideas

Diabetes, the worldwide plague that pays off big time
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Driven by higher patient numbers, the global diabetes market, currently valued at $120 billion, is expected to reach nearly $320 billion by 2030.

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Investing Ideas

Diabetes goes digital
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Continuous glucose sensors, insulin pumps and closed-loop systems are tremendously improving quality of life for diabetes patients.

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Investing Ideas

Antidiabetics that keep you trim
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A new class of drugs for type 2 diabetes causes dramatic weight loss.



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Investing Ideas

"Moderna is more than just the COVID vaccine"
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As sales decline for its messenger RNA Covid vaccine, US biotech Moderna is ramping up its non-COVID work. For CEO Stéphane Bancel, mRNA technology has a compelling future well beyond the pandemic.


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Investing Ideas

2023: Tech strikes back
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Tech stocks plunged dramatically in 2022. Time for investors to take a closer look.

 

 


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Investing Ideas

15 Tech companies with bright futures
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A point in common among the firms in our selection is that their share price has fallen sharply in 2022, sometimes contrary to economic logic. But they also share a solid business model and a proven track record.


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Investing Ideas

"The fall in our share price didn't really worry me"
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Logitech CEO Bracken Darrell, at the helm of the company for 10 years, outlines the future options the Swiss company is exploring.



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Goodbye growth



Investing Ideas

Goodbye growth
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The US Federal Reserve has shaken up the markets by making several interest rate hikes since the start of the year to combat inflation. The dollar is soaring, while the euro and sterling have declined. The threat of recession looms.


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Investing Ideas

Who’s afraid of the strong swiss franc? Not swiss firms...
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As the euro nosedives, Switzerland’s national currency is holding strong. And without any complaints from Swiss industry. At least not yet.


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Forex is heating up



Investing Ideas

The forex market is heating up
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The current fluctuations in the currency market are piquing interest from traders. We provide an overview of the main investment strategies.


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Investing Ideas

Batteries powering the world
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An essential link in the energy transition, the battery industry is booming. The sector is expected to generate more than $300 billion a year by 2030, three times more than today.


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Investing Ideas

The race to build gigafactories has begun
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Over the long term, small caps perform better than large firms on the stock market. We take a closer look...




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Investing Ideas

Today’ companies powered by batteries
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The global battery business is dominated by Asian firms. But a handful of US and European companies are trying to carve out a spot for themselves by putting innovation first. Here is an overview...


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Investing Ideas

Small in size but not in strength
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The battery market is dominated by Asia, which accounts for more than 85% of global production, but Europe is hustling to make up for lost time.


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Investing Ideas

Big profits from small companies
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Small cap companies have their own unique characteristics. Here are seven tips for profitable investments.


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Investing Ideas

“Being listed is a sign of a serious player”
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French small cap genOway’s market performance has been turbulent since its IPO. Its CEO and founder Alexandre Fraichard explains.


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Investing Ideas

A brutal come-down expected for Europe
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The war in Ukraine will have lasting effects on the global economy – how extensive those effects will be is currently unknown. While markets have returned to their pre-crisis levels, the shadow of stagflation weighs heavily on Europe.

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The energy transition accelerates



Investing Ideas

The energy transition accelerates
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The supply of raw materials in Europe is going to radically change. Explanations from Clive Burstow, a mining industry specialist at Barings

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Investing Ideas

Vetropack, a factory under siege
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The Ukrainian site of the Swiss glass packaging manufacturer has been heavily damaged in the war. Johann Reiter, CEO of the group, granted us an interview.

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Investing Ideas

Swiss companies facing the war
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The economic consequences of the conflict in Ukraine vary for Swiss companies. Here is an overview...


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Investing Ideas

Investing in Femtech
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While still considered a niche market for most investors, technologies associated with women’s health affect half the global population... A good reason to invest.

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Investing Ideas

The weight of taboos
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The subjects covered by femtechs are subject to censure from web giants, which are particularly puritanical when it comes to women's health.


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Investing Ideas

Innovation to the rescue
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For More and more women’s health tech companies are traded on the stock market. Here is our selection.
 


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Investing Ideas

"Switzerland can become a leader in femtech"
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Tech4Eva, a startup accelerator programme focused on women’s health, has supported 30 companies in raising 60 million Swiss francs. Interview with its director Lan Zuo Gillet.


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Investing Ideas

A data-driven market

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Femtechs use the data they collect to develop ever more innovative services for women. But the buying and selling of such private information for commercial value is cause for concern.


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Investing Ideas

Excitement is building

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Financial markets have been hitting one record after another over the past few months. Will the stock market marathon continue in 2022? Analysts are more divided than ever. We take a closer look.


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Investing Ideas

"The virus has accelerated current trends"
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Aswath Damodaran, professor of finance at New York University Stern School of Business, breaks down the major trends that will affect markets in 2022 and investment opportunities. Find out more in this interview.


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Investing Ideas

Top 25 firms to watch
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For Swissquote Magazine, several analysts agreed to reveal their favourite stocks for 2022. The selection is obviously subjective, but investors should watch closely all the same.
 


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Investing Ideas

Music, a beaming industry
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Now that concerts are back on and streaming continues to attract more users, 2022 is shaping up to be a record year for the music industry. That’s a tremendous turnaround for a sector that was languishing just 10 years ago.


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Investing Ideas

The companies setting the tempo

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After years of sluggishness, the music industry has returned to growth. A turnaround that benefits many companies. Our selection.


 


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Investing Ideas

"It’s important to talk about money"
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With an international career spanning 40 years, the Swiss singer has experienced the music industry revolution from the inside. He therefore understands all its inner workings. In this interview, he speaks openly and honestly with Swissquote Magazine.
 


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Investing Ideas

"Technology is essential for managing artists"
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The music industry insurgent Believe wants to wield its expertise in algorithms to compete against record company majors. We interviewed the young label’s CEO, Denis Ladegaillerie.
 


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Investing Ideas

The $500 billion business of sleep

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Sleep is becoming a major concern as our society grows ever more tired. Now a myriad of tech companies are launching apps and connected objects that promise to bring us more restful nights.



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Investing Ideas

Companies that want to put us to sleep
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A plethora of companies share the lucrative sleep market and interest in the sector is growing from a number of tech firms. Here is our selection.
 


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Investing Ideas

"We want to become a world leader"
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Specialising in the treatment of obstructive sleep apnoea, the Belgian medtech startup Nyxoah made a stunning entry on the Nasdaq in July of this year. We interview its CEO, Olivier Taelman.


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Investing Ideas

Digital Awakening in the Old Continent
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Lagging behind in digital technology, Europe became fully aware of its dependence on US and Asian digital tech firms during the pandemic. It’s time for revolt.
 


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europe-small-header-3



Investing Ideas

25 high-potential European startups
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In these days when digital technology is taking over the world, Europe can no longer depend on turnkey services provided by the United States. And its companies are ready to step up to the challenge. Here is our selection.


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Investing Ideas

Can deep tech companies rescue europe?
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Europe is in a strong position to develop the digital technologies of the future. But it will have to protect the startups that create them.
 


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Investing Ideas

"Europe can catch up"

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Alexandre Pauchard, the new CEO of CSEM (Swiss Centre for Electronics and Microengineering), shares his perspective on the Old Continent’s weaknesses in digital technology, while being optimistic about the future.


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Investing Ideas

Blue gold, the new el dorado

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Due to a strong increase in global demand combined with limited resources, the water market has a bright future ahead of it. Currently worth more than $800 billion, the sector is expected to grow by at least 6% per year.


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Investing Ideas

Intriguing companies in the water industry
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The water market is in the hands of various companies active in very different industries, including building infrastructure, micro-pollutant detection and wastewater treatment. We take a closer look at them.


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Investing Ideas

«By putting a price on water, we give it value»
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Is betting on the value of water on the stock market ethical and wise? Mike Young, the man behind the concept, explains.



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Investing Ideas

Desalination: drinking seawater

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Removing salt from seawater to combat water scarcity is one solution that is gaining traction. But the technologies involved have serious environmental consequences.



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Investing Ideas

«Colossal investments are planned in the United States»
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Boasting longstanding expertise in the water market, Dieter Küffer, senior portfolio manager at Robeco, describes the latest trends in the sector.



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Investing Ideas

The genetics business is booming

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The cost to analyse the human genome has plummeted, opening the door to many medical and also
recreational applications. We examine a phenomenon combining science, business and ethics...


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Investing Ideas

Winners of the genome revolution

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Offering direct-to-consumer genetic testing, gene therapies, and even incredible IT storage solutions, the DNA business continues to grow. A myriad of companies are taking advantage of it. Here’s an overview.


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Investing Ideas

"Messenger RNA could be used to treat any illness"
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As Switzerland approves two COVID‑19 vaccines that use messenger RNA, Steve Pascolo – a researcher at University Hospital Zurich, an industry pioneer and a busy entrepreneur – explains the potential for these new types of therapeutic solutions. Find out more in this interview.

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Investing Ideas

Dividends: time for recovery

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After a disappointing year, dividend pay-outs to shareholders are expected to increase in 2021. But the banking industry remains beholden to government decisions.


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Investing Ideas

The five commandments of a good dividend strategy
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Over the last 10 years or so, the shares of companies offering high dividend yields have underperformed the market. But by building a selective value portfolio, investors can still come out ahead. We take a closer look.


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Investing Ideas

The Swiss exception
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Swiss companies differed from their European neighbours in 2020 with their generous dividends.

 

 


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Hydrogen - Article 1



Investing Ideas

Green Hydrogen: The Fuel of the Future
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With the technology on its way to becoming mature, clean hydrogen investment projects are booming.
And share prices of companies active in this industry are skyrocketing.


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Hydrogen - Article 2



Investing Ideas

“2020 is a Turning Point for Hydrogen”
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Oil and gas giants are now investing in the growing hydrogen market. We interview Oliver Bishop, general manager of Shell Hydrogen, a subsidiary of the Anglo-Dutch group.


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Hydrogen - Article 3



Investing Ideas

These companies are gassed up and ready to go
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Hydrogen producers, electrolyser and fuel-cell manufacturers, energy utilities, automotive and rail manufacturers... The hydrogen market is attracting quite a range of companies. Overview.


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